In our obesity-related research, we are using both traditional physiological techniques and sophisticated genomics and proteomics techniques to better understand the life cycle of the fat cell and to unravel the communication network between the brain and adipose tissue. The mission of a new company is to discover and develop natural substances that reduce adiposity, prevent type 2 diabetes and increase bone mass by decreasing of adipocyte (fat cell) development and increasing rates of adipocyte cell death. Reducing body and bone marrow fat by removing adipocytes through apoptosis has been demonstrated in several experimental paradigms. Decreasing adiposity fat stores and bone marrow through this mechanism can result in long-lasting maintenance of weight loss and improved bone health, in contrast to that which occurs after caloric restriction. Because more than 90% of people who have lost weight by dieting will subsequently regain at least as much weight as they lost, a therapy that can help maintain weight loss will have tremendous importance in the treatment of obesity, diabetes, osteoporosis and related disorders.