Beatriz Perez
SVP & Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer — The Coca-Cola Company
Bea Perez leads an integrated team across public affairs and communications, sustainability and marketing assets to support the company’s new growth model and path to become a total beverage company.
In this role, Perez aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers and partners worldwide. She continues to oversee the company’s sports and entertainment assets, including iconic partnerships with Olympics, Special Olympics and FIFA.
Perez also leads strategic and operational efforts for the company’s Retail, Licensing and Attractions portfolio of assets.
Since 2011, Perez served as The Coca-Cola Company’s first Chief Sustainability Officer, where she developed and led progress against comprehensive global sustainability commitments with a focus on water stewardship and women’s economic empowerment. She advanced a global sustainability strategy designed to help grow the business while making a lasting positive difference for consumers, communities and the environment.
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