Lawrence "L.G." Gellerstedt IV
Partner / Atlanta Market Leader
Foundry Commercial
Lawrence, who mostly goes by “LG,” is known by all who have worked with him as a professional with a “what can be” versus “what is” outlook. This led him to found boutique brokerage, Southsource, in 2020 to provide a more personalized and flexible solution for both tenants and landlords in the Atlanta market. Southsource merged with Foundry Commercial in 2023, at which time LG became Atlanta Market Leader.
He previously led WeWork’s southeast real estate strategy, and prior to that he was the youngest person ever to head the tenant rep practice at Cushman & Wakefield’s Atlanta office. In that time, he gained expertise in the complex needs of fast-growing tech startups and unicorns, and earned a reputation as an innovative, transparent, and authentic professional.
In addition to GRA, LG serves on the board of Camp Twin Lakes and is an active supporter of Blood Cancer United, Southern Poverty Law Center and Human Rights Campaign. He holds a B.A. degree from University of North Carolina at Chapel Hill and an MBA from Emory University.
